Fragrance
ISO E Super
Definition
A synthetic woody-cedar aroma chemical. Signature note in Tom Ford Grey Vetiver and Escentric Molecules 01. Produces a chameleon effect — it smells different on every person's skin chemistry.
Why it matters for dupe shopping
If the luxury original uses ISO E Super, check whether the alternative uses the same molecule or a cheaper substitute like Javanol. The difference is noticeable in the 3–6 hour wear window.